Beyond the Comfort Zone - The Collection
All Four Parts in One Powerful Volume
If you’re serious about making business networking work for you—not just as a nice-to-have, but as a core strategy for growth—then this is the book you need on your shelf (and in your hands).
Beyond the Comfort Zone: The Complete Collection brings together all four of Tony Allwood’s practical, insightful, and often entertaining guides into one single, comprehensive edition. Whether you’re a new member in a business networking group or a seasoned networker looking to lift your game, this book will transform your approach, your confidence, and your results.
Why One Volume?
Each part of the Beyond the Comfort Zone series builds on the last:
Mastering the Art of Effective Networking lays the groundwork—introducing key concepts like the RECON meeting, the power of clarity in communication, and the mindset needed for success.
Unlocking the Power in Networking sharpens your tools—teaching you how to create effective marketing assets, deliver unforgettable one-minute pitches, and foster generosity that brings results.
Managing Your Networking Growth scales your success—showing you how to track progress, engage your team, and turn networking into a repeatable, strategic part of your business.
Gaining the Networking Edge elevates your influence—offering expert-level techniques to lead, inspire, and truly make a difference within your group and beyond.
With all four parts in one book, you’ll have a step-by-step roadmap, a reference guide, and an ongoing source of ideas to return to every time your networking activity needs a boost.
What You’ll Get:
✅ Tools, templates, and ready-to-use plans for weekly presentations and recon meetings
✅ Creative techniques like buzzword bingo, prop use, and team building through power groups
✅ A clear structure for turning contacts into referrals and referrals into results
✅ Real talk about what actually works—and what doesn’t—in the world of business networking
✅ A motivational push to go from “wishing” to “doing” in every aspect of your networking life
The Investment That Keeps Paying Back
This isn’t just a book—it’s an investment in your business, your confidence, and your professional relationships. One idea from this book could lead to your next great client, collaborator, or opportunity.
So don’t just buy one part of the journey—own the entire roadmap.
Buy it now from
Sample chapters
Referrals On Your Doorstep
You Want A ‘Member’ Discount?
Are You a Sparrow?
About the Author
Tony Allwood
I’m Tony Allwood, a web design and marketing professional based in Hamilton, New Zealand. I’ve been actively involved in business networking since launching my first company in the UK back in January 2000—just three days after opening my doors, I joined my first networking group. Since then, I’ve spent over two decades applying and refining practical “word of mouth” marketing techniques through consistent, hands-on experience in networking environments.
What started as a personal challenge—balancing the demands of business life with the desire to be a better networker—led me to develop a simple, day-by-day guide to help myself stay focused and effective. That guide eventually became Beyond the Comfort Zone, a practical book for small business owners who want to become more referable and give better referrals—without gimmicks or expensive strategies.
Unlike theoretical approaches, my methods are grounded in real-world experience. The book is packed with practical tools, exercises, and straightforward advice you can use immediately—from attracting more visitors to your networking group, to handling tricky referrals, and everything in between.
Over time, the book has evolved based on feedback from readers and my own ongoing experiences. As I continue to run my marketing business and attend networking meetings every week, I’m constantly updating and expanding my approach—and now, I’m sharing it all here, so other business owners can benefit from the same tools that have helped me build lasting relationships and grow my business through networking.
