Unlocking the Power in Networking
If Part 1 showed you how to get started, Unlocking the Power in Networking takes you deeper—equipping you with the real-world strategies and mindset shifts needed to make networking not just effective, but transformative.
Unlocking the Power in Networking is your next step in becoming not just a better networker, but a trusted connector, community builder, and go-to expert in your industry. This is where networking stops being a box-ticking exercise and becomes a vital part of how you grow your business and reputation.
What You’ll Discover Inside:
How to Create a Recon Pack – A practical tool that empowers your fellow members to refer you effectively, even when you’re not in the room.
Elevating Your Presentations – Master your one-minute and ten-minute presentations so people not only remember you, but know exactly how to refer you.
The Power of Specificity – Learn how to avoid “toilet paper referrals” and instead craft genuine, qualified leads that build trust and real results.
Building a Reputation of Generosity – Understand the value of giving without expecting, and how doing so creates unexpected rewards.
Creative Ways to Stand Out – Use humour, collaboration, memory hooks, and themed presentations to leave lasting impressions and trigger word-of-mouth.
Why It Matters:
This book goes far beyond theory. It’s packed with tools, scripts, examples, and creative strategies you can use immediately—perfect for anyone who feels stuck in a rut with their networking or simply wants to amplify the return they get from every meeting.
Whether you’re an established networker or new to the game, Tony Allwood’s insights in this part of the series will reignite your motivation, help you reconnect with the why behind networking, and give you practical steps to turn meetings into meaningful momentum.
Buy This Now From
Sample chapters
Referrals On Your Doorstep
You Want A ‘Member’ Discount?
Are You a Sparrow?
About the Author
Tony Allwood
I’m Tony Allwood, a web design and marketing professional based in Hamilton, New Zealand. I’ve been actively involved in business networking since launching my first company in the UK back in January 2000—just three days after opening my doors, I joined my first networking group. Since then, I’ve spent over two decades applying and refining practical “word of mouth” marketing techniques through consistent, hands-on experience in networking environments.
What started as a personal challenge—balancing the demands of business life with the desire to be a better networker—led me to develop a simple, day-by-day guide to help myself stay focused and effective. That guide eventually became Beyond the Comfort Zone, a practical book for small business owners who want to become more referable and give better referrals—without gimmicks or expensive strategies.
Unlike theoretical approaches, my methods are grounded in real-world experience. The book is packed with practical tools, exercises, and straightforward advice you can use immediately—from attracting more visitors to your networking group, to handling tricky referrals, and everything in between.
Over time, the book has evolved based on feedback from readers and my own ongoing experiences. As I continue to run my marketing business and attend networking meetings every week, I’m constantly updating and expanding my approach—and now, I’m sharing it all here, so other business owners can benefit from the same tools that have helped me build lasting relationships and grow my business through networking.
