From building blocks, you can build skyscrapers

Whether you’re just beginning your business networking journey or you’re ready to level up your results, the Beyond the Comfort Zone series by Tony Allwood has been carefully crafted to meet you where you are—and take you further than you ever thought possible.

This collection offers five versions of the content, each written to build your skills as a Business Networker. From those who prefer try a bite-sized starter, to those ready to dive into the full collection, there’s an edition here that fits you.

“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to- implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”

Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

Why This Series Works

Written by a seasoned business owner and networker with decades of real-world experience, Beyond the Comfort Zone is packed with actionable insights, ready-to-use templates, and refreshingly honest advice.

This isn’t theory. It’s a field guide for anyone who wants to:

  • Build stronger relationships
  • Give and receive more referrals
  • Stand out in a crowded room
  • Grow their business by helping others
  • Stay consistent, clear, and confident in their message

Buy Print Copy

Buy Digital Version

Find the version that speaks to you, or go all in with the full collection.

Mastering the Art of Effective Networking

Part 1

Get started with mindset, message, and meaningful connections. Perfect for new networkers or those wanting a fresh perspective on their approach.

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Unlocking the Power in Networking

Part 2

Take your skills deeper. Learn how to craft compelling presentations, generate better referrals, and give generously to grow your influence.

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Managing Your Networking Growth

Part 3

Discover practical systems for scheduling, staff engagement, and standing out with memorable tools like props and piggyback marketing.

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Gaining the Networking Edge

Part 4

Push past plateaus. Learn how to lead, inspire your group, track and follow up on referrals, and build strategic alliances that last.

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