From building blocks, you can build skyscrapers
If you’re serious about growing your business through better networking, Beyond the Comfort Zone by Tony Allwood is a must-read. Endorsed by renowned networking expert Dr Ivan Misner, this practical guide offers straightforward, proven techniques to help business professionals like you become more confident and effective networkers.
For Kindle the work has been split into 4 sections, or you can buy the whole work in one volume.
Drawing on years of real-world experience, Tony shares practical strategies that you can start using immediately. Learn how to identify referral opportunities, build stronger business relationships, and make yourself easy to refer – without relying on gimmicks or quick fixes.
From planning impactful one-minute and ten-minute presentations to creating a memorable “memory hook” and using props effectively, this book is packed with actionable insights designed to help you stand out in any networking environment.
Whether you’re new to networking or looking to refine your approach, Beyond the Comfort Zone will give you the tools to build a more powerful, referral-based business network.
If you’re serious about growing your business through better networking, Beyond the Comfort Zone by Tony Allwood is a must-read. Endorsed by renowned networking expert Dr Ivan Misner, this practical guide offers straightforward, proven techniques to help business professionals like you become more confident and effective networkers.
For Kindle the work has been split into 4 sections, or you can buy the whole work in one volume.
Drawing on years of real-world experience, Tony shares practical strategies that you can start using immediately. Learn how to identify referral opportunities, build stronger business relationships, and make yourself easy to refer – without relying on gimmicks or quick fixes.
From planning impactful one-minute and ten-minute presentations to creating a memorable “memory hook” and using props effectively, this book is packed with actionable insights designed to help you stand out in any networking environment.
Whether you’re new to networking or looking to refine your approach, Beyond the Comfort Zone will give you the tools to build a more powerful, referral-based business network.
Sample chapters
Start Small or Go All In – The Choice is Yours
Referrals On Your Doorstep
You Want A ‘Member’ Discount?
Are You a Sparrow?
About the Author
Tony Allwood
I’m Tony Allwood, a web design and marketing professional based in Hamilton, New Zealand. I’ve been actively involved in business networking since launching my first company in the UK back in January 2000—just three days after opening my doors, I joined my first networking group. Since then, I’ve spent over two decades applying and refining practical “word of mouth” marketing techniques through consistent, hands-on experience in networking environments.
What started as a personal challenge—balancing the demands of business life with the desire to be a better networker—led me to develop a simple, day-by-day guide to help myself stay focused and effective. That guide eventually became Beyond the Comfort Zone, a practical book for small business owners who want to become more referable and give better referrals—without gimmicks or expensive strategies.
Unlike theoretical approaches, my methods are grounded in real-world experience. The book is packed with practical tools, exercises, and straightforward advice you can use immediately—from attracting more visitors to your networking group, to handling tricky referrals, and everything in between.
Over time, the book has evolved based on feedback from readers and my own ongoing experiences. As I continue to run my marketing business and attend networking meetings every week, I’m constantly updating and expanding my approach—and now, I’m sharing it all here, so other business owners can benefit from the same tools that have helped me build lasting relationships and grow my business through networking.
